Ninja Nutri Pro BN401 Review: Worth It for Smoothies?

Searching for a personal blender that can finally stop leaving chunks of frozen banana and gritty kale in your morning smoothie? It’s a common frustration to buy a compact blender only to find it stalls, struggles with ice, or just doesn’t deliver that silky-smooth texture you’re after. The real challenge is finding a powerful personal blender that can truly replace a full-sized machine for daily drinks without taking over your entire countertop.

After 45 days of rigorous, hands-on testing, I’ve found the answer. For anyone who prioritizes power and convenience for smoothies, the Ninja Nutri Pro BN401 is an absolute powerhouse and a fantastic investment for its price. It consistently obliterates ice and frozen fruit, and its Auto-iQ programs are a genuine game-changer for busy mornings.

I put this personal blender through its paces, making over 50 drinks ranging from fibrous green smoothies to icy protein shakes. What surprised me most was its ability to turn solid ice cubes into literal snow in under 20 seconds. In this review, I’ll break down exactly how it performed in every test, who it’s perfect for, and the few drawbacks you need to know about before you buy.

Ninja Nutri Pro BN401 Review 2026: Our Honest Verdict After 45 Days of Testing

Check Best Price

After 45 days of daily use for morning smoothies and post-workout protein shakes, the Ninja Nutri Pro BN401 has proven itself to be a powerhouse personal blender that largely lives up to its “pro” name. Its 1100-peak-watt motor consistently obliterates frozen fruit and ice, delivering smooth, chunk-free drinks in under a minute. The Auto-iQ programs are genuinely useful for hands-free operation, though the machine is noticeably loud. For anyone prioritizing powerful blending and convenience for smoothies over all else, it’s a fantastic choice.

This blender excels where most personal blenders fail: power and intelligence. During my testing, it never once struggled or stalled, even when packed with frozen strawberries and spinach. The “Smoothie” button provides a true walk-away experience, pulsing and blending for the perfect amount of time to create a vortex that pulls every last ingredient down into the Pro Extractor Blades. While it’s not the quietest appliance in my kitchen, the noise is brief and, in my opinion, a worthwhile trade-off for the exceptional performance.

It’s a fantastic tool for health-conscious individuals, busy professionals, and fitness enthusiasts who need a reliable, powerful, and fast personal blender primarily for smoothies, shakes, and frozen drinks. The convenience of blending directly into the to-go cups makes it incredibly easy to maintain a healthy habit on busy days.

✅ Pros	❌ Cons
Exceptional at crushing ice and frozen fruit.	Can be very loud during operation.
Auto-iQ programs offer true “walk-away” convenience.	Blade assembly requires careful cleaning around the gasket.
Produces consistently smooth, silky smoothies.	Not ideal for thick mixtures like nut butter.
All cups, lids, and blades are dishwasher-safe.	Motor can smell if run for extended periods.
Compact design with a stable, suction-cup base.
Excellent value for the power it delivers.
Secure and easy-to-use locking system.
Comes with two large 24-oz. to-go cups.

---

Why Trust Our Ninja Nutri Pro BN401 Review? How We Tested

To review the Ninja Nutri Pro BN401, we conducted 45 days of hands-on testing, making over 50 smoothies and shakes. Key tests included blending fibrous kale and spinach, pulverizing solid ice cubes into “snow,” and mixing sticky protein powders. We documented blend times with a stopwatch, photographed the texture of each result, and logged ease-of-cleaning scores after each use to ensure a comprehensive, real-world performance analysis.

Our goal was to go beyond the marketing claims and see how this proven blending performance holds up to daily, real-world use. This expert blender review is built on transparency and repeatable testing.

1. Testing Duration & Frequency: We tested the Ninja Nutri Pro BN401 for 45 consecutive days, using it at least once daily, and often twice, to simulate a typical user’s routine.
2. Testing Environment: The blender was used in my home kitchen for making breakfast smoothies, post-workout protein shakes, and the occasional frozen drink on weekends.
3. Specific Scenarios Tested:
   • Fibrous Green Smoothie Test: I blended a tough mix of fresh kale, spinach, a whole celery stalk, and water. I was specifically looking for any residual pulp, stringiness, or unblended leafy bits.
   • Frozen Fruit Smoothie Test: I used a combination of large, solid-frozen strawberries, mango chunks, and banana slices with almond milk to test the 1100-peak-watt motor’s ability to handle hard, frozen ingredients without stalling.
   • Ice Crushing Test: I filled a cup with 8 large ice cubes and used the “Crush” Auto-iQ program to test its claim of making “snow-like” ice. I timed this test multiple times.
   • Protein Shake Test: I mixed whey protein powder, a scoop of dry oatmeal, and a banana with water to see if the blender could eliminate the gritty texture often associated with protein shakes.
   • Cleaning & Maintenance Test: After every single use, I evaluated the cleaning process. This included a quick rinse, a “self-clean” cycle with soap and water, and running all components (cups, lids, and Pro Extractor Blades assembly) through the dishwasher to test durability.
4. Documentation Methods: I kept a daily log of my experiences, noting blend times for each recipe using a stopwatch. I also took high-resolution photos of the final smoothie textures against a white background to visually document its consistency and smoothness over the 45-day test period.

---

What Is the Ninja Nutri Pro BN401? Product Overview & Specifications

The Ninja Nutri Pro BN401 is a high-powered compact personal blender designed for making single-serve smoothies and frozen drinks. It features an 1100-peak-watt motor base, Pro Extractor Blades, and two intelligent “Auto-iQ” preset programs that automatically handle blending duration and pulsing patterns. This beverage maker is aimed at users who want quick, convenient, and consistently smooth results without the bulk of a full-sized blender.

As a personal blender system, its core design philosophy is centered on nutrient extraction and convenience. You blend directly into the 24-oz. single-serve cups, then simply swap the blade assembly for a spout lid to take your drink with you. The Auto-iQ Technology is its key selling point, offering a hands-free operation that mimics the pulsing and pausing techniques a person would use to get the best blend, ensuring all ingredients are evenly processed. This positions the BN401 as a “smart” option in the personal blender category.

Here are the core specifications for this model:

• Motor Power: 1100-Peak-Watt Motor Base
• Programs: 2 Auto-iQ Programs (Smoothie, Crush) + Manual (Start/Stop, Pulse)
• Blade Type: Pro Extractor Blades Assembly (Stainless Steel)
• Cup Capacity: Two 24-oz. Single-Serve Cups with Spout Lids
• Materials: BPA-Free Plastic (Cups), Stainless Steel (Blades)
• Safety: Dishwasher-safe components (cups, lids, blade assembly)
• Dimensions: 6.9″ L x 6.9″ W x 14.29″ H

It’s designed for individuals seeking a powerful, fast, and convenient blending solution for daily use, especially those with limited counter space or an active, on-the-go lifestyle. Its unique selling points are the combination of a very powerful motor in a compact size and the intelligent, one-touch programs that take the guesswork out of blending.

---

Ninja Nutri Pro BN401 Key Features & Real-World Performance

This is where the rubber meets the road. A blender can have great specs, but how does it actually perform in a real kitchen? After using the Ninja Nutri Pro BN401 every day for over a month, I have a very clear picture of its strengths and weaknesses.

Blending Power: Does the 1100-Watt Motor Handle Tough Ingredients?

The 1100-peak-watt motor is the undeniable star of the show, and my testing confirms it does not disappoint. This powerful personal blender handled everything I threw at it with ease. In my frozen fruit blending tests, I purposefully used large, rock-solid frozen strawberries that have caused other blenders to stall or “walk” across the counter. The BN401 didn’t even flinch. It powered through them, creating a vortex that pulled every last piece down into the blades.

The result, especially when using the “Smoothie” Auto-iQ program, was a perfectly smooth consistency every single time. There was no grainy texture from spinach stems, no leftover raspberry seeds, and absolutely zero chunks of ice. It truly delivers on its promise of heavy-duty blending performance in a compact, personal size, making it fantastic for frozen fruit blending.

Auto-iQ Programs: Are the “Smoothie” and “Crush” Modes Actually Smart?

Yes, the two Auto-iQ programs, “Smoothie” and “Crush,” are genuinely smart and effective. They aren’t just simple timers. These pre-programmed cycles use a unique pattern of pulsing and pausing before launching into a continuous blend. I found this to be incredibly effective for two reasons.

First, the initial pulses act to break up large ingredients like ice or whole frozen fruits, allowing them to settle back down onto the blades. This prevents air pockets from forming around the blades, which is a common problem that stops the blend. Second, it ensures a more even, consistent texture throughout the drink. The “Smoothie” program runs for 60 seconds, which I found was the perfect duration for a creamy, lump-free drink every time. The “Crush” program uses shorter, more aggressive bursts and turned 8 ice cubes into snow-like fluff in just 19 seconds. This true hands-free operation is a significant advantage over standard personal blenders where you have to stand and manually pulse or hold the cup down.

Cleaning & Maintenance: How Easy Is the Ninja BN401 to Clean?

Cleaning the BN401 is incredibly simple, which is a huge factor for a daily-use appliance. The cups, spout lids, and the entire Pro Extractor Blades assembly are all top-rack dishwasher-safe, a major win for easy cleanup. On most days, I found a quick 30-second clean was all that was needed: a drop of dish soap, some warm water, and a 10-second pulse on the blender base. Everything rinsed clean effortlessly.

However, I did encounter one minor challenge. Like many personal blenders, the rubber gasket in the blade assembly can trap residue over time. After about 30 days of testing, I noticed some slight discoloration around the gasket. While the gasket isn’t meant to be removed, I found that a deep clean every couple of weeks with a small brush easily scrubbed it clean. So, while daily cleaning is a breeze, you’ll want to perform a more thorough scrub periodically to prevent any long-term gunk buildup.

Noise Level: Just How Loud Is the Ninja Nutri Pro BN401?

There’s no sugarcoating it: the Ninja BN401 is loud. This is a very common trade-off for a motor this powerful in such a compact frame. The noise is at its peak when the blades first make contact with hard ingredients like ice cubes or large frozen mango chunks. It’s a high-pitched, powerful sound that can definitely be jarring, especially in the early morning.

If you live in a small apartment with thin walls or have family members who are light sleepers, this is a serious consideration. It’s significantly louder than a basic, less powerful blender like a Magic Bullet. That said, the noise is brief. The Auto-iQ cycles last for 60 seconds or less, so it’s a short burst of noise for a perfectly blended drink. The strong suction cups on the base do an excellent job of keeping the blender completely stable, with no vibration or “walking” on the counter, which is a great safety feature.

---

What Real Users Say: Customer Experiences & Feedback Analysis

Beyond my own hands-on testing review, I analyzed hundreds of verified buyer reviews to get a broader perspective on the Ninja BN401 user reviews. The consensus largely mirrors my own experience, highlighting its incredible power but also its noticeable noise.

Across major retailers, users consistently praise the Ninja BN401 for its immense power and exceptional ability to create perfectly smooth smoothies. Many highlight the convenience of the Auto-iQ settings and easy-to-clean parts as major benefits for a busy lifestyle. The most common complaint by far is the significant noise level during operation, which some find disruptive. A smaller number of users have raised concerns about long-term durability, noting issues with the motor or blade attachment after about a year of heavy use.

Here’s a breakdown of the most common themes in customer feedback:

1. Overall Performance: The vast majority of customers give the blender a high rating for its performance, frequently stating it blends much faster and more smoothly than they expected from a compact personal blender.
2. Ease of Use: Users love the simple, intuitive controls and the one-touch Auto-iQ programs. Many real Ninja BN401 experience testimonials call it “effortless” and “very user-friendly.”
3. Smoothie Quality: A recurring theme is the premium quality of the smoothies. Customers celebrate the complete lack of chunks from ice or frozen fruit and the ability to pulverize seeds and fibrous greens.
4. Noise Level: This is the most frequent negative point in any customer feedback analysis. Many call the loud noise “expected for the power” but still note it as a significant drawback, especially for early morning use.
5. Convenience: The included to-go cups and spout lids are a huge plus for many users, making it easy to blend and take a healthy drink on the road.
6. Durability Concerns: While most reviews are positive, a minority of long-term users (those with 1+ years of use) report issues like a burning smell from the motor or cracks in the plastic tabs of the blade housing. This suggests there might be some potential longevity problems with very heavy, long-term use.

---

✅ What We Loved: Ninja Nutri Pro BN401 Pros

The Ninja Nutri Pro BN401’s standout advantages are its sheer power and intelligent design. During our 45-day test, the 1100-watt motor never once failed to pulverize ice into snow-like fluff in under 30 seconds using the “Crush” setting. The Auto-iQ programs provide true walk-away blending, a feature typically reserved for more premium, full-sized machines. This combination of raw power and smart convenience makes it exceptional for daily smoothie drinkers.

✅ Unrivaled Ice & Frozen Fruit Crushing
In every single test, the BN401 obliterated tough ingredients. My favorite test was turning a full cup of large ice cubes into fine, powdery snow in just 19 seconds. This raw power means you’ll never have to endure a chunky or lukewarm smoothie again. It unlocks the ability to make perfect frozen drinks and silky-smooth fruit smoothies without needing to stop, shake, and re-blend.

✅ Truly “Smart” Auto-iQ Programs
The “Smoothie” and “Crush” presets are more than just timers; their pulsing and pausing logic genuinely works to prevent ingredients from getting stuck. You press one button, walk away to pack your bag or make coffee, and the machine stops automatically when it’s done. This offers incredible convenience for busy mornings, a feature that simpler personal blenders like the standard NutriBullet Pro lack.

✅ Consistently Silky Smoothies
This is the ultimate test for any smoothie maker. Even with notoriously difficult ingredients like fibrous kale, spinach, and pesky berry seeds, the final product was consistently smooth and creamy. I never once experienced the gritty or stringy texture that plagues less powerful blenders. This delivers a premium drinking experience and helps you get the most nutrients out of your ingredients.

✅ Effortless Cleanup
The fact that you can throw the cups, lids, and the entire blade assembly into the dishwasher is a massive time-saver for anyone using it daily. It removes one of the biggest barriers to maintaining a healthy habit. For a quick clean, a 30-second blend with soap and water is all it takes to get it sparkling clean.

✅ Impressively Stable and Secure Design
Despite the powerful motor roaring to life, the blender base is extremely stable thanks to four strong suction cups on the bottom. It never moved, vibrated, or “walked” across my counter during my 45 days of testing. The cup also locks into the base with a satisfying and secure twist, preventing any accidental starts or leaks.

✅ Fantastic Power for the Price
This is a key advantage. For its mid-range price point, the BN401 delivers power and smart features (like Auto-iQ) that are typically found in much more expensive blenders. It provides an exceptional value proposition, making professional-level blending performance accessible without a huge investment.

✅ Comes with Two Large To-Go Cups
Getting two 24-oz. cups and two spout lids in the box is a great bonus. It means you can make a smoothie for yourself and a partner without having to wash the cup in between, or you can prep one for the morning and one for later.

✅ Simple, Intuitive Controls
There’s no complicated dial or dozens of buttons. You have “Start/Stop,” “Pulse,” “Smoothie,” and “Crush.” It’s impossible to get it wrong, making it perfect for people who want great results without reading a thick manual.

---

❌ What Could Be Better: Ninja Nutri Pro BN401 Cons

The primary drawback of the Ninja BN401 is its significant noise level, which can be disruptive in quiet households. During testing, we also confirmed it struggles with thick, low-liquid recipes like nut butter, as ingredients get pushed away from the blades. Finally, some users report long-term durability issues like leaking or motor smells after a year of use, suggesting it may not be built for extreme longevity compared to premium brands.

❌ It’s Extremely Loud
The 1100-watt motor produces a very high-pitched, loud noise, especially when it first attacks ice or frozen fruit. This is by far the most common complaint from users, and my testing confirms it.
* Who this affects most: Anyone in a shared living space (apartments, dorms), families with sleeping children, or anyone sensitive to loud kitchen appliance noises.
* Workaround: The blend cycles are short, usually under 60 seconds. You can also place the blender on a silicone mat or dish towel to slightly dampen the counter vibrations, though it won’t muffle the motor noise itself.

❌ Struggles with Thick, Low-Moisture Blends
This machine is a specialized beverage maker, not an all-in-one food processor. When I attempted to make a small batch of hummus, the thick paste was just pushed to the sides of the cup and the blades spun in the air. It requires a decent amount of liquid to create a vortex.
* Who this affects most: Users who hope to make their own nut butters, thick dips like hummus, or grind dry ingredients like grains.
* Workaround: For these tasks, you need a blender specifically designed for them, like the Ninja Foodi Power Nutri DUO, or a dedicated food processor. Stick to drinks with the BN401.

❌ Long-Term Durability Concerns
While my 45-day test was flawless, I cannot ignore the notable minority of online customer reviews that mention the motor developing a burning smell or the plastic tabs on the blade housing cracking after 1-2 years of heavy use.
* Who this affects most: Power users who plan to use the blender multiple times per day for many years.
* Workaround: To potentially extend its lifespan, avoid running the blender for longer than its pre-programmed cycles and always allow the motor to cool down for a few minutes between making back-to-back blends.

---

Ninja Nutri Pro BN401 vs. Alternatives: How Does It Compare?

Compared to the nutribullet® Pro+ 1200 Watt Personal Blender, the Ninja BN401 is more versatile due to its superior ice-crushing ability and Auto-iQ presets, though the NutriBullet is often reported to be quieter. Against the entry-level Ninja Personal Blender (700-Watt), the BN401’s 1100-watt motor and smart programs offer a significant upgrade in power and convenience, easily justifying its higher price point for frequent users.

This section is brief by design, as my focus is on the BN401, but context is key.

Feature/Aspect	Ninja Nutri Pro BN401	nutribullet® Pro+ 1200 Watt	Ninja Personal Blender (700-Watt)
Motor Power	1100 Peak-Watts	1200 Watts	700 Watts
Smart Features	✅ Auto-iQ (2 Presets)	❌ Manual Pulse Only	✅ Pulse Technology
Ice Crushing	Excellent (Snow-like)	Good (Requires Liquid)	Fair (Can Struggle)
Dishwasher Safe	✅ Cups, Lids, Blades	❌ Blades Not Recommended	✅ Cups, Lids, Blades
Best For	Hands-free blending, icy drinks	Quieter operation, smoother blends	Budget-conscious, basic shakes
Our Rating	4.5/5 ⭐	4.2/5 ⭐	3.5/5 ⭐

Ninja BN401 vs. nutribullet® Pro+ 1200 Watt
This is the BN401’s closest rival. While the NutriBullet Pro+ boasts a slightly higher continuous wattage, the key advantages of the Ninja BN401 are its Auto-iQ technology and its phenomenal ice-crushing performance. If your primary goal is making frozen margaritas, slushies, or you simply value the “press a button and walk away” convenience for your morning smoothie, the Ninja is the clear winner. However, if noise is your biggest concern, the NutriBullet is generally considered to be a quieter machine.

Ninja BN401 vs. Ninja Personal Blender (700-Watt)
This comparison perfectly highlights the value of the BN401. For a relatively small step up in price, you get significantly more power (1100W vs 700W) and the invaluable Auto-iQ smart programs. The 700-watt model is a capable machine for basic protein shakes with powder and soft fruit, but it will struggle with heavy loads of frozen fruit and won’t stand a chance against a cup full of ice. For anyone who plans to use their blender daily or for more demanding recipes, the BN401 is a very worthwhile upgrade.

---

Is the Ninja Nutri Pro BN401 Worth the Money? Value Analysis

Yes, the Ninja Nutri Pro BN401 is absolutely worth the money for the right person. If you are a daily smoothie or shake drinker who prioritizes power, speed, and convenience, the BN401 offers an unbeatable combination of features for its price. The performance you get for making drinks is comparable to that of much more expensive machines.

The Ninja Nutri Pro BN401 sits comfortably in the mid-range tier for personal blenders. It’s more expensive than entry-level models but significantly more affordable than premium personal blenders from brands like Vitamix. Its price directly reflects its powerful motor and smart features. The value proposition here is extremely strong. For its cost, you get an 1100-watt motor and Auto-iQ technology, features that punch well above their weight class. The inclusion of two 24 oz. cups and lids further boosts the overall value.

While the performance is excellent, the user-reported durability concerns mean this may not be a “buy it for life” appliance. You should realistically expect 2-4 years of solid performance with regular use. Given its relatively modest initial cost compared to premium blenders that cost two or three times as much, this still represents good long-term value.

However, it is not worth it if you need a quiet appliance or want a versatile machine that can also make nut butters and thick dips. In that case, you should consider a quieter NutriBullet or save up for a more versatile high-performance blender.

---

FAQs: Common Questions About the Ninja Nutri Pro BN401

Does the Ninja BN401 crush ice effectively?

Yes, the Ninja BN401 is exceptional at crushing ice. Its 1100-watt motor and Pro Extractor Blades, combined with the dedicated “Crush” Auto-iQ program, pulverize ice cubes into a fine, snow-like texture in seconds. During my tests, it consistently produced fluffy crushed ice without leaving any large chunks behind, making it perfect for frozen drinks and slushies. For best results, don’t overfill the cup past the max fill line to allow the ice enough room to move.

Is the Ninja BN401 good for blending frozen fruit?

Yes, the Ninja BN401 is excellent for blending frozen fruit. Its powerful motor and sharp blades easily break down hard, frozen ingredients like strawberries, mangoes, and bananas without struggling. My 45-day test showed it consistently produces silky-smooth smoothies from frozen fruit in under 60 seconds, with no chunks or unprocessed pieces left over. The “Smoothie” Auto-iQ program’s pulsing action is key here, as it prevents the blender from jamming on large frozen pieces.

How do I clean the Ninja BN401?

Cleaning the Ninja BN401 is very easy. All components—the 24-oz cups, the spout lids, and the Pro Extractor Blade assembly—are top-rack dishwasher-safe for maximum convenience. For a quick daily clean, you can also add a drop of dish soap and warm water to the cup, blend for 10 seconds on the base, and then rinse all parts thoroughly. For long-term maintenance, I recommend using a small brush every few weeks to scrub around the rubber gasket on the blade assembly.

Is the Ninja BN401 loud when operating?

Yes, the Ninja BN401 is quite loud during operation, a common trade-off for its powerful 1100-watt motor. The noise is most prominent when blending hard ingredients like ice or frozen fruit. While the blending cycles are typically short (under a minute), the sound level is a significant factor to consider if you have a noise-sensitive household.

What is the difference between the Ninja BN401 and BN400?

The main difference is the motor’s wattage. The BN401 variant typically features an 1100-peak-watt motor, while the BN400 variant has a slightly less powerful 1000-peak-watt motor. While functionally very similar, the BN401 offers slightly more power, which can provide a small advantage when blending extremely tough ingredients. Otherwise, their design, Auto-iQ features, and included accessories are nearly identical.

Can the Ninja Nutri Pro BN401 blend hot liquids?

No, you should never blend hot liquids in the Ninja Nutri Pro BN401. The instruction manual explicitly warns against this. Blending hot liquids in a sealed container like the BN401’s cups can cause a dangerous buildup of steam and pressure. This could lead to the cup bursting off the base or cause severe burns when you try to open it. This blender is designed for cold or room-temperature ingredients only. Always let cooked ingredients cool completely before blending.

---

Final Verdict: Should You Buy the Ninja Nutri Pro BN401?

After 45 days of intensive testing, my final verdict is clear. The Ninja Nutri Pro BN401 is a top-tier personal blender that delivers outstanding performance, especially for its price point. It’s a smoothie game-changer that makes a healthy daily habit easy and enjoyable.

Perfect for you if…
Buy the Ninja Nutri Pro BN401 if you are looking for a personal blender that prioritizes power and convenience for making drinks. It is the perfect choice for you if:
* ✅ You make smoothies with frozen fruit or lots of ice every day.
* ✅ You value the “set it and forget it” convenience of smart, pre-set programs.
* ✅ You are tired of finding chunks or grainy textures in your protein shakes and green smoothies.
* ✅ Easy, dishwasher-safe cleanup is a top priority for you.
* ✅ You want powerful, fast results without sacrificing a lot of counter space.

Not the best choice if…
Skip the Ninja Nutri Pro BN401 if you need a quiet, multi-purpose kitchen tool. Specifically, you should avoid it if:
* ❌ You live in an apartment with thin walls or need to blend quietly in the morning.
* ❌ You want to make your own nut butters, hummus, or other thick, low-liquid foods.
* ❌ You are looking for a “buy it for life” appliance and are concerned about long-term durability reports.

For those scenarios, we recommend the nutribullet® Pro+ 1200 Watt for quieter operation, or a Vitamix personal blender if long-term durability and versatility are your main concerns.

If your primary goal is to make consistently silky-smooth, ice-cold smoothies and shakes with minimal effort and maximum convenience, the Ninja Nutri Pro BN401 is one of the best personal blenders you can buy. It earns our enthusiastic recommendation.

Last update on 2026-02-24 at 09:45 / Affiliate links / Images from Amazon Product Advertising API